M&S Christmas Food Campaign: Supporting Charities in 2020

Tender is touched and delighted that our patron, the glorious Olivia Colman, has secured us a generous donation from M&S through their Christmas Food campaign.

We at Tender are touched and delighted that our patron, the glorious Olivia Colman, has secured us a generous £33,334 donation from M&S through their M&S Christmas Food campaign.

In a year when funding has declined almost 25%, this Christmas M&S Food has kindly announced it will be donating two million pounds to good causes.

Central to this, M&S Food is shining a light on a number of important charities, partnering with nine world-famous acting icons who have added their unmistakable voices to nine brand new (and delicious!) Christmas food ads. The series of ads kicks off today, Friday 6th November, with Olivia Colman voicing the M&S Light Globe Gin Liqueur, Triple Chocolate Panettone, Best Ever Smoked Salmon and Collection Mini Beef and Porcini Yorkshires.

On behalf of Olivia, M&S will make a £100,000 donation to be split between three charities; Anthony Nolan Trust, Back Up Trust and Tender. Our name and logo will also be featured at the end of the advert.

As well as the £900,000 donated on behalf of the acting icons, M&S Food has selected 10 colleagues from across the UK who are its most active charity volunteers and will give a £10,000 donation to the colleagues’ chosen local charities. In total, the Christmas advertising campaign will donate one million to good causes.

M&S Food will also donate an additional one million pounds across a diverse range of charities including Together for Short Lives, funding vital work in lifeline children’s hospices, Shelter, supporting their emergency helpline for those facing homelessness this Christmas and to the 36 incredible Sparks charities that M&S supports.

Sharry Cramond, Marketing Director, M&S Food says:

“2020 has been a difficult year for all of us but at a time when charities are seeing their incomes fall significantly, we want to make sure that the M&S Food Christmas campaign builds on our existing charity partnerships and gives much-needed support to those that need it most.

“This is not the year for advertising fairy tales – our customers want this Christmas to be as special as possible but have told us that they want to know about the M&S Food must-haves and how we are supporting others.

“All charities will receive their donation ahead of Christmas so they can use the money immediately where it’s needed the most and we are indebted to the nine amazing actors who gave their time so willingly to support these great causes.”

Olivia Colman says: “I am delighted to work with M&S Food and lend my voice to a campaign that supports UK charities at a time when they need it the most”.

M&S’s wonderful contribution of £33,334 will help Tender to empower thousands of young people have healthier relationships and stay safe from abuse. We believe kindness is key to healthy relationships and it is great to see this so clearly in action through M&S’s campaign; enabling charities to give support to those that need it the most.

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